Customer satisfaction is a top priority here at West Point Buick GMC, and we think it’s safe to say that Buick feels the same way. That’s why it comes as no surprise that J.D. Power has recently named Buick the first-ever mass-market automaker brand to receive its new Total Ownership Experience award.
Automotive brands can earn this award by offering top-notch customer service throughout the entire vehicle buying and ownership process. Each brand is reviewed in five categories before the winners are decided. These categories include: sales, appearance, service, long-term reliability, and initial quality.
Doug Betts, senior vice president of global automotive at J.D. Power, stated, “We continue to examine every aspect of customers’ opinions on vehicle sales, quality, and dependability, as well as dealership customer service. Addressing these areas effectively creates repeat buyers and brand advocates, so it’s important for manufacturers and dealers to listen, learn, and continue to evolve with the times.”
To earn the Total Ownership Experience award, Buick had to do well in five other studies from J.D. Power: Execution and Layout (APEAL), Automotive Performance, Initial Quality Study (IQS), Sales Satisfaction Index (SSI), Customer Service Index (CSI), and Vehicle Dependability Study (VDS). Specifically, the premium brand came out on top in the J.D. Power Sales Satisfaction Index and Customer Service Index last year.
Come test drive your favorite Buick model at West Point Buick GMC, for even more reasons to fall in love with the brand’s reliable and rewarding vehicles.